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Updated November 6, 2026

Google Forms alternatives in 2026: 5 tools compared

Google Forms: Free, simple form and quiz builder from Google. People look for alternatives when they need a lower price, a free plan or a better fit for a specific job.

These 5 tools cover similar ground. Each entry explains who it suits, how pricing works and what to watch out for.

Key takeaways

  • Jotform: businesses that need complex forms, payments and workflows.
  • Qualtrics: large organisations and researchers running advanced surveys.
  • SurveyMonkey: market research and customer feedback surveys.
  • Tally: anyone who wants generous free forms with a simple editor.
  • Typeform: marketing forms, quizzes and surveys where design matters.

Quick comparison

ToolBest forPricingFree plan
JotformBusinesses that need complex forms, payments and workflowsFreemiumYes
QualtricsLarge organisations and researchers running advanced surveysPaidNo
SurveyMonkeyMarket research and customer feedback surveysFreemiumYes
TallyAnyone who wants generous free forms with a simple editorFreemiumYes
TypeformMarketing forms, quizzes and surveys where design mattersFreemiumYes

The best Google Forms alternatives

1.

Jotform

Best for: Businesses that need complex forms, payments and workflows

Powerful form builder with thousands of templates and integrations.

Freemium

Free plan available. Paid plans add more features and limits.

Who it suits: Businesses that need complex forms, payments and workflows.

What we like

  • Very feature-rich
  • Many templates
  • Free plan

Watch out for

  • Free plan has submission limits
  • Can feel busy
Full Jotform review

2.

Qualtrics

Best for: Large organisations and researchers running advanced surveys

Enterprise experience management and research platform.

Paid

Paid plans. Check the vendor for current pricing.

Who it suits: Large organisations and researchers running advanced surveys.

What we like

  • Extremely powerful
  • Research grade
  • Enterprise ready

Watch out for

  • Expensive
  • Complex for simple surveys
Full Qualtrics review

3.

SurveyMonkey

Best for: Market research and customer feedback surveys

Well-known survey platform with analysis tools.

Freemium

Free plan available. Paid plans add more features and limits.

Who it suits: Market research and customer feedback surveys.

What we like

  • Trusted brand
  • Good analysis tools
  • Respondent panel

Watch out for

  • Free plan is very limited
  • Paid plans are expensive
Full SurveyMonkey review

4.

Tally

Best for: Anyone who wants generous free forms with a simple editor

Free form builder that works like a document.

Freemium

Free plan available. Paid plans add more features and limits.

Who it suits: Anyone who wants generous free forms with a simple editor.

What we like

  • Very generous free plan
  • Simple to use
  • Clean design

Watch out for

  • Fewer templates
  • Less suited to complex enterprise needs
Full Tally review

5.

Typeform

Best for: Marketing forms, quizzes and surveys where design matters

Beautiful conversational forms that show one question at a time.

Freemium

Free plan available. Paid plans add more features and limits.

Who it suits: Marketing forms, quizzes and surveys where design matters.

What we like

  • Great respondent experience
  • Beautiful design
  • High completion rates

Watch out for

  • Low response limits on cheaper plans
  • Expensive for volume
Full Typeform review

How we chose

  • Every tool on this list does the core job of forms & surveys, so it can replace Google Forms for most people.
  • We weighed pricing and free plans, ease of use, and the trade-offs you take on when switching.
  • Pricing comes from each vendor’s public pricing page and changes often, so confirm before you buy.

Buying guide: what to check before you switch

Form and survey builders let you collect leads, feedback, registrations and payments without code. They differ in design flexibility, logic, response limits and integrations.

  • Response limits on the free plan
  • Conditional logic
  • Payment fields
  • Integrations and exports

Prices and features change often. Check each vendor’s website for current plans before you buy.